Effective Way of Advertising-Animated Explainer Videos
Animated videos are good advertising material. They are a type of explainer video, and perhaps one of the most popular. When live action is not the ideal tool to use, such as for products that are intangible (e.g. software), the use of animation becomes the smart choice. Animated videos allow for a lot of creativity and flexibility, and that is why many companies opt for the format.
Short and sweet
Explainer videos are short multimedia presentations used by many companies today to introduce their brand to the target market. Typically, the video also presents the company’s current offers, particularly solutions to consumer needs in the form of products or services. The presentations focus on the most essential things about the brand. A memorable video can have a huge impact on the market. With a material that the viewer watches for less than 90 seconds, people can become very interested about a product and start discussing it within their social circles.
Easy to share
Animated videos are shared a lot, especially if they captivate the imagination of audiences. Make sure that your fun and exciting explainer video contains the sales pitch that you want potential consumers to hear. If it is interesting enough, thousands of people will see it in a matter of days, if it they think it is worth sharing on social media platforms.
Surveys reveal that websites that feature animated explainer videos get as much as a 75% increase in conversions. High quality videos can be your ticket to success.
